Sustainable Content Creation

Sustainable Content Creation

March 18, 2023

Facilitated by Gerda Boateng


This workshop taught the artists how to best strategically utilize their social media as a marketing tool.  The artists learned about the importance of knowing your target audience, strengthening their brand identity, visual cohesiveness, and how to best capitalize on the strengths and audiences of each social media platform.


Gerda Boateng
Growing up as a young dark skinned girl from Ghana, Gerda was often bullied because of the complexion of her skin and other physical attributes that were not society's depiction of beauty. These experiences have motivated her to create art that is meant to focus on the beauty in one’s so-called “flaws”. She does through many different mediums.  Gerda graduated from OCAD University with a Bachelors in design. Determined to be a an entrepreneur, Gerda amalgamated her design degree and her illustrative skills to start her own art brand, It became her mission to move the conversation of representation for women of colour, minorities, disabled, and indiginous women forward by designing creative concepts, through illustrations and practical art showing that the idea of beauty is way more than skin deep. Gerda hopes to motivate people to look at themselves as art, and inspire them to truly love themselves from the inside out!


She hopes to give back in a meaningful way by uplifting those who have been deemed as “flawed” and contributing to a more inclusive art space. 

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